WHCC20 | Member Engagement and Retention Track

Personalization * Whole-Person Care * Expanded Access

The Member Engagement and Retention Track convenes health plan executives involved in consumer/member engagement, marketing, and product development to discuss innovative engagement efforts that build brand loyalty and meet consumer needs. Attendees discuss personalized engagement strategies to increase retention rates and onboard new members, data-centric efforts to measure real-time performance of engagement initiatives, and the role of digital health to influence behavior change and improve outcomes.


Featured Speakers Include



Why Attend?

  1. Adopt a retail approach to engage members and build brand loyalty
  2. Maximize retention: Leverage data to customize products based on individual needs
  3. Design a robust data platform to monitor consumer profiles and make personalized health care decisions

Who Should Attend?

From Public and Private Payer Organizations:

  • Chief Operating Officer
  • Chief Strategy Officer
  • Chief Marketing Officer
  • Chief Consumer Officer
  • Chief Executive Officer
  • Chief Experience Officer
  • Chief Innovation Officer

Executive Vice President, Vice Presidents, Heads, and Directors of:

  • Member Engagement
  • Strategy
  • Marketing and Sales
  • Commercial Markets
  • Product Development
  • Member Retention
  • Medical Director
  • Innovation
  • Population Health
  • Technology
  • Operations
  • Business Development

This Track also benefits member engagement and data analytics solutions providers and consultants offering services to the above audience.

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